Websites play an essential role in promoting business operations but attracting traffic to a website can be a frustrating task. I will share two tips on how you can increase the level of traffic in a website to satisfy visitors or readers while meeting their needs.
- Understand and analyze your on-page and off-page SEO
If you are new to websites, the term SEO may be new to you. I will first elaborate the term SEO for more understanding. SEO refers to search engine optimization. It is the process by which certain changes are made in relation to your web design and content to make it more attractive to a search engine, therefore gaining more traffic resulting from the higher ranking in search engines such as Google and yahoo.
On-page SEOs are very essential. They are the elements in your website that you have complete control over and thus monitoring them can impact on search engines. When providing content to your website ensures that the content is simple and easy to read. Use headlines and sub-headings that are more compelling and easier to read to drive traffic to your website. A reader is more attracted to a site if there is potential to acquire answers from the website. You can enhance the use of Meta descriptions in your website that will tell your visitors more on what each page of your content contains. Buildings of internal links are effective in improving the sites crawlability by providing a better understanding of your content.
Off-page SEO can impact on the website search rankings. Creating quality content will influence the off-page SEO as many people get to like and share your content. Doing this guarantees more traffic to your website.
- Embrace the use of social media
With the digital evolution, many people are using social media platforms for communication. It is an opportunity for your website to use these platforms to market your web-design. With well-developed content, attracting more traffic to your site is easy. Use keywords and paid strategies that will build a brand for you and suit your goal as you enhance more engaging content that will make your visitors spend more time on your site.
Interested in getting an efficient website for your business or project? Please contact me on 0792 694 725 or email me at info@karenwebs.com and we will engage productively from there. Till the next article, be well.
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