Social media was once mostly just for fun, but not anymore. It is now a critical part of the way people communicate and get work done. When used in the right way, online platforms can have a significant impact. Discovery of new trends and ideas, connecting with existing and new audiences, creation of traffic to your business, as well as building, crafting, and enhancing one's brand, just to name a few.
A survey conducted from April 2019 to April 2020 on social media engagements in Kenya shows that Twitter has the most engagements (29.3%), Facebook (27.73%), Pin interest (22.07%, Instagram (15.57%), YouTube (4.67%), LinkedIn (0.2%) and I feel you already know what am going to say next.
Separating the personal use of social media from professional use can be a challenge as everything you say online can and will be used against you. This tells you, the more you take your social media activities seriously, the better. It is also important to keep up with the evolution of the platforms since they change all the time.
Ever tried using your social media accounts as a communication tool that makes you accessible to those interested in your product, and they make you visible to those that don't know your product? I mean, what could go wrong? For brands and businesses, social media can be used to target specific customers, hence creating relationship as humans with common interests.
Social Media improves responsiveness as it eases the process of providing and receiving feedback. Customers can express what they feel in an accessible and convenient way, and the companies are also allowed to respond and reassure their customers that their problems will be dealt with in case of complaints.
An app like Twitter will let you know what is popular, pertinent issues, and what people prefer. Social media simply increases traffic through referrals and businesses need to work on their social skills and how they interact with their customers online for best results. For positive results, marketers are becoming increasingly aware of the need to allocate time and resources to social media sites.
Need an effective social media marketing plan? Worry not, I got you in the following seven steps. Auditing your current social presence is always the first step. It involves considering factors such as networks which are active then, those bringing you most value and comparison of your notes with those of your competitors.
Documenting who your ideal customers are should be your second step. This is only achieved if it factors attributes such as age, location, job title, income, and the most used social network. This yields specialization in areas, where the company is good at, with more customers who will afford the products in question. The social media platform that is used the most should be highly invested in.
A social media mission statement should be created as the third step. It should be unique, brief, and easy to understand. Step four involves identifying key success metric's which are the number of conversions divided by the total number of visitors (conversion rate), the time spent online, reach, brand mentions, sentiments, and the total shares.
Step five involves the creation of engaging content such as images, videos, blog posts, company news, inforgraphics, ebooks and interviews as well. The content used should align with your mission statement as well as your skills. Content fuels social media, therefore high quality is needed with engaging content as top priority.
Tools that boost productivity ought to be invested in as step number six and when all is done, keep track, analyse and optimize. A great social media strategy is a constant work in progress that changes when necessary. Hey, inspire to grow and learn more about your business and your audience on social media.
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