What comes in your mind when you hear the word backlinks? Well, many answers can be raised but I will explain the actual meaning of backlinks and how they operate in a website. Backlinks are links seen in a web page that directs back to your site and they can take two forms either as links to a page or links from a page. With search engine optimization(SEO) that helps to make changes and attract traffic in websites, a link between two pages on the same site of a website are referred as internal links. Those that link from a page on one website to another page in a different website are known as external links.
Backlinks boost the strength, trust and authority of a website and thus there is need to keep checking them. They are essential aspects in an SEO for they help to build websites domain and page authorities which directly contribute to search engine rankings. A backlink checker is an essential tool in a website to measure backlinks strengths. It provides a page and a domain level metrics to represent the perceived strength of a link while using search engines like the URL. Different scores can be used in a backlink checker to suggest on the strength of a backlink. They focus on the source page of a link to identify how many links the source page contains.
However, these scores can be manipulated easily and to ensure there is efficient and meaningful backlink comparisons metrics can be incorporated for use in backlinks checkers. Checking backlinks can be done to protect your website from negative SEO in case it is spammed by your competitors. Backlink checking helps you to respond before google takes an action in such scenarios. It can also help you to check when there is a review or a comment about your website. It is important to check where your links are coming from since buying links and building low quality links can render penalties for your website. Not all links support higher rankings some are vulnerable, and thus there is need to check and identify links that are a threat to your sites reputation.
Interested in getting an efficient website for your business or project? Please contact me on 0792 694 725 or email me at info@karenwebs.com and we will engage productively from there. Till the next article, be well.
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